WAYNE, NJ, October 27, 2014 – JVC is off and running with a promotional campaign to support its recently launched series of sports headphones with a program that includes sponsorship of upcoming 15 and 5k races in Chicago and Phoenix, supported by a social media campaign.
The brand is a sponsor of the Hot Chocolate 15/5k races, which conclude with a post-race party where runners enjoy music, a family-friendly kids zone and hot chocolate and chocolate fondue. Leading up to each race, JVC is running a sweepstakes inviting people to post training or workout photos to the JVC Facebook page and be entered to win an array of JVC prizes, including a GZ-R10 Everio camcorder and JVC waterproof sport headphones. On race day, JVC will be on-site demonstrating its Gumy Sport and Extreme Fitness headphones, and participants and spectators will have another opportunity to win JVC prizes by snapping photos with the JVC Gumy mascot who will be there and sharing the photos on the JVC contest page.
The Hot Chocolate 15/5k races are organized by RAM Racing and started in Chicago in 2008. Since then, the series has expanded into 15 U.S. cities. The Chicago race, on November 9, starts and finishes in Grant Park, and includes a section along the shore of Lake Michigan. The Phoenix race on December 7 starts in Salt River Fields in Scottsdale.
JVC’s new sports headphones include four new models, two in the Gumy Sport line and two in the Extreme Fitness line. The new Gumy Sport headphones, the HA-EN10 and HA-ENR15, are both sweat proof and feature a Nozzle Fit earpiece made of soft silicone and a unique shape that provides a comfortable and secure fit. The HA-ENR15 includes an in-line remote control and microphone. The HA-ETX30 and HA-ETR40 Extreme Fitness headphones feature JVC’s new Pivot Motion Fit, a soft rubber rotating hook that fits within the part of the ear just above the ear canal to provide an ultra-secure yet comfortable fit. To tailor the fit to each user, the hook rotates and its position can easily be adjusted while wearing the earpiece. Both headphones are waterproof, and the HA-ETR40 includes an in-line remote and microphone.
About JVCKENWOOD USA Corporation
JVCKENWOOD USA Corporation is a wholly-owned subsidiary of JVCKENWOOD Corporation and is a leading developer of imaging, home and car entertainment and navigation products for the consumer market, two-way radio communications systems for public safety, private industry and amateur users, and video equipment for the broadcast and professional markets. For detailed information, call JVCKENWOOD USA at 1-800-950-5005 or visit us at http://us.jvckenwood.com, www.kenwoodusa.com and www.jvc.com.
LONG BEACH, Calif. October 1, 2014 – JVC Americas Corp. and Kenwood U.S.A. Corporation, subsidiaries of Japan-based JVCKENWOOD Corporation, have merged to form a single subsidiary, JVCKENWOOD USA Corporation. The merger, effective today, is part of a global integration strategy initiated by JVCKENWOOD Corporation in 2012.
The merger completes a process that was first announced in April, and is designed to enhance operating efficiencies and spur innovation throughout the company. The two entities will consolidate their business and financial resources under the new company.
Commenting on the merger, Kazuhiro Aigami, President, JVCKENWOOD USA Corporation “The merger of our two companies will accelerate innovation across all divisions by the sharing of technologies and expertise, and will provide efficiencies in logistics and back office operations. This has been carefully planned and executed to drive innovation and growth within the Kenwood and JVC brands and their respective product divisions.”
JVC and Kenwood will remain as two distinct brands in their respective user markets and sales channels for each brand. JVC and Kenwood sales and marketing of Car Electronics are already located in Long Beach, California. Sales and marketing of Communications and Security will be located in Suwanee, Georgia. Sales and marketing of Audio and Video products and Professional camera will remain in Wayne, New Jersey. JVCKENWOOD USA headquarters will be located in Long Beach, California.
When two successful companies join together, the result is a combined organization that creates new and exciting opportunities. The combination will lead to powerful new areas of innovation, products and solutions, for consumer and enterprise markets.
About JVCKENWOOD USA Corporation
JVCKENWOOD USA Corporation is a wholly-owned subsidiary of JVCKENWOOD Corporation and is a leading developer of imaging, home and car entertainment and navigation products for the consumer market, and two-way radio communications systems for public safety, private industry and amateur users and video equipment for the broadcast and professional markets. For detailed information, call JVCKENWOOD USA at 1-800-950-5005 or visit us at http://us.jvckenwood.com, www.kenwoodusa.com and www.jvc.com.
WAYNE, NJ, September 18, 2014 – Music is the perfect workout partner and for those who want to liven up their workout, JVC has four new sports headphones that include waterproof and washable options, all designed to stay in place during the most vigorous sports or workout activities.
The four new models include two in the JVC Gumy Sport line and two in the Extreme Fitness line. The new Gumy Sport headphones – the HA-EN10 and HA-ENR15 – feature a Nozzle Fit earpiece made of soft silicone and a unique shape that provides a comfortable and secure fit so they won’t fall out during exercise. Both Gumy Sport models are sweatproof with IPX2 water ingress protection rating, which means they can be used during light rainfall. The 3.3-foot cable has an iPhone compatible plug, and small and medium earpieces are included to ensure the best fit. The HA-ENR15 includes an in-line remote control and microphone for use with iPod, iPhone, iPad, Android and Blackberry devices. Both Gumy Sport models come in a choice of four color combinations – blue/black, black/red, pink/violet and white/orange.